NEW STRATEGIES FOR TOURS
I have developed a strategy for creating engaging tours that
I call "THE CAST." Why "THE CAST?" Because the staff who
present tour experiences at your site are "THE CAST" in a museum
production.
Based on recent visitor research, THE CAST combines themes, visitor engagements, authenticity, tour structure, and training into one strategy. An excerpt of if is below, but if you would like more information email me at dalejones@makinghistoryconnections.com
"THE CAST" MODEL of Tour
Development
Elements for
developing an engaging and memorable tour for your visitors
By Dale Jones, Making History Connections
If you
are looking for a way to make your tours more engaging for visitors, which in
turn will make them more interesting for your tour guides, try this model.
Recent research has confirmed these strategies; use them for your tours and you
will be on your way to creating a tour experience that visitors find engaging
-- and memorable.
Why “THE CAST?” First, a tour in
many ways is like a play. By keeping that theater mindset of a cast, you are
more likely to treat the presentation as an event to design carefully and then
rehearse, or practice, for creating the best experience possible for the
public.
“THE CAST” also provides an easy
mnemonic device to help remember the key elements:
Themes
Engagement
Connections
Authenticity
Structure
Training
And
finally, the model is based on visitor research, and it works!
Each
element of THECAST model appears below with a short description.
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